Another good article from The Big Picture blog
I’ll buy from Amazon even if it’s not the lowest price. I trust them. I know third parties using the site will always come through, they’re afraid of getting blasted in the ratings. Amazon owns me.
The article goes on to discuss how Marcus Sheridan came to own the pool business in the northeastern region of the US — by dropping traditional marketing and just doing some authentic, honest writing (i.e. developing trust).
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For more reading, here are links to the previous and next articles.