Apple(Don't)Care

I’m writing this article in the hope that someone at Apple USA might read it, and come to understand what kind of service your customers abroad are receiving. (And let me prefix this by mentioning that my company has probably spent more than $50,000 in Apple equipment over the past several years.)

A couple of months ago — as it were, about three weeks before the launch of the MacBook Pro (Grrrrr) — I placed an order for two 15″ G4 Powerbooks from Apple Spain’s store. One was for me, and the other for our company’s system administrator, Niall. The idea was that I would take delivery of both, and deliver one to Niall (who lives in Ireland) on our next corresponding trip to the company home office in Germany.

About three days after receiving the two Powerbooks, the display in one — Niall’s, of course — died.

I called Apple’s post sales support, on a 902 number. A couple of interesting observations: (1) If you want to buy Apple equipment, a toll-free number is available for you. If you want service, however, you’ll be paying for a toll call. (2) If you call a sales number, you’ll be attended to in a split second. If you call support, plan to make some coffee.

After listening to an automated voice telling me (at least 50 times) that I might be able to resolve my problem by hanging up and going to A-P-P-L-E.C-O-M, I finally was routed to a service representative, to whom I described my problem with the dead monitor. Of course, they’re trained not to take your word for it; you have to run through some tests first, on this for-pay phone call, to establish that, in fact, the display is dead.

After that, the conversation went something like this:

Apple: So, Mr. Henderson, you’ll need to drive to Pepe’s Computer on the other side of Malaga, and drop off the Powerbook. They’ll in turn forward it on to TecniMac in Sevilla for repair. You should have it back within three to four weeks.

Me: Malaga’s more than 50 km from Marbella. In normal traffic, the drive to Pepe’s would be about 1.5 hours each way. I’d prefer to purchase AppleCare, so that a courier can pickup the device here at my office.

Apple: Certainly, Mr. Henderson. I’ll process that order for you right now.

(Several minutes later…)

Apple: Thank you for your purchase, Mr. Henderson. Here’s your AppleCare confirmation number. Now, about that Powerbook… You’ll need to drive to Pepe’s Computer on the other side of Malaga…

(Insert Twilight Zone theme music here.)

Me: Whoa, whoa, whoa… Uhmm, didn’t I just purchase AppleCare to avoid that?

Apple: Yes, but, you see, you live within 80 km of an authorized pickup location. So, even with AppleCare, you still have to deliver it yourself.

Me: Couldn’t you have mentioned that 10 minutes ago? Look, anyway, in the US, they always send a courier pickup under AppleCare.

Apple: Well, this isn’t the US.

Fortunately for me, an Apple reseller just opened here in Marbella — Marbella Mac Solutions, MMS, who, after hearing my sad story, said they’d be happy to organize the repair for me. As with Pepe’s, that still involves sending the Powerbook off to TecniMac, in Sevilla — apparently the only authorized Apple repair center in this half of Spain.

So, with about six weeks before the planned hook-up with Niall in Germany, I dropped the Powerbook off at MMS.

Turns out, four weeks was optimistic. On the very day before my trip to Germany, I was called by MMS to let me know the Powerbook was ready for pickup. I picked up the computer about five minutes before their closing time, and headed off to Germany.

Reading the repair report, TecniMac had determined that the problem was a “logic fault”, and replaced the logic board, the LCD display, and a related cable.

As things worked out, Niall’s trip was postponed, so I left the Powerbook in the office for him to pickup the following week. About a week later, I get an email from Niall, asking what in the world had happened to the Powerbook — that it looked like it’d been attacked with a screwdriver. He sent some photos:

Niall also reported that nothing happens when he closes the lid of the Powerbook. After a little investigation, he determined that the magnet in the display which signals to the machine that the lid has been close was missing! And, the display intermittently fades in brightness here and there. And, finally, he’s seeing all sorts of weird OS and application behaviour — things I’ve never even heard reports of (and I follow the Mac world pretty closely.)

That’s where we are today. Niall is trying to communicate with the Apple folks in Ireland, but it’s not easy. They want records of the previous repairs. They want proof that we’re really still seeing problems. In short, they’re making it as difficult as possible to get this situation sorted out.

And what’s the best we can hope for? Another repair session with Apple (Ireland). Niall having to work without a Powerbook for weeks. And, in the end, owning one Frankenstein of a portable — composed of bits and pieces from here and there, likely to never quite work like a new one.

Story Number 2: But wait, there’s more…

In our office here in Spain, a colleague just reported last week that one of the memory slots in his 15″ G4 Powerbook wasn’t being recognized. I nearly wept at the thought of having to contact Apple again. But alas, I connected to the Apple.com Spain support page, to lookup the support number again, and, lo, what did I see in the sidebar, but a link to:

Repair Extension Program: Powerbook G4 Memory Slot (15 inch)

How about that?– turns out the serial number of our Powerbook corresponds to the batch of defective units listed in this article, which have been demonstrated to have a problem recognizing both memory slots.

Great, in a weird way. At least you’d think that in this case, getting support would be easy — there’s an article on Apple’s very own website, listing my very own serial number.

Nope. Not even in this case is it easy to get service from Apple Europe. Seems that the repair terms and conditions of the article are relevant to the US market, not Europe — even though the article appears on Spain’s support page. Once again, I’m asked to go driving off to Malaga. The support representative said he needed to check with “management” to see how to proceed, and would phone us back.

A week later, we’re still waiting for the phone call.

Story Number 3: Yes, there’s even more…

In the year 2004, I reported to Apple Europe that there was a bug in the interface between their ordering system, and their logistics system, which discarded one line of the shipping address. In my case, it cut off the line which specifies in which apartment I live. Pretty serious problem, and the source of many shipping delays.

I received a reply from someone apparently high up in Apple Europe, apologizing for the problem, which he stated was a known issue he thought had been resolved several months earlier, and promising to personally look into it.

Jump ahead to mid-2005, another order of mine is delayed, due to the very same problem.

As far as I know, they still have this problem today. (Today, we specify shipping to our new office, which has a less complicated address than my home address.)

Moral of the stories…

The point of all this is that Apple should be ashamed of their European operations, especially their post sales support service. Maybe if enough people publish their stories, someone at Apple with enough clout (and concern) to do something about it will initiate some changes, to finally demonstrate some appreciation to their loyal customers.




  • http://www.stefanseiz.com Stefan Seiz

    OMFG. I feel with you. I once had similar troubles with the first apple LCD Screens where the OS9 driver initialy never quite worked right and those 17″ Screens where damned expensive here. I tried european support which gained me nothing. So i emailed Steve Jobs and after 2 days i got a call from a support guy out of Munich offering me Beta versions of a new driver etc… He even called back a couple of days later to verify the beta driver fixed my problem. That was terrific – i would have never thought someone would actually read my email to Steve ;-)

  • http://evanrose.com Evan

    You said “A couple of months ago — as it were, about three weeks before the launch of the MacBook Pro (Grrrrr).” You mean three weeks before MacWorld? About that, you should have known better!

    I wish you luck with the rest.

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  • http://www.designschool.com Helle Byrn

    Look at this. MMS is emailing people on our email list. The key person as well from MMS was the one I trusted as he was recommended, whom I trusted to configure our administrative computers, network and who convinced us to use a Mac Time Cabsule to back up all our administrative computers in one go. We used it until we found out that this Time Capsule was remote controlled from out site our building. A smart an easy way to get all our know how and email accounts. Who will benefit from this knowledge? A person who plan to make a competitive business. It will save him years of hard work. Sure a nice guy!

    PSS. MMS are now advertising for their new courses in graphic design and web design to people on our mailing list. We have been offering those course for years!!!

    I advice all companies to take extra precautions to whom they are dealing with.

    Do anyone know a good, honest and trustworthy MAC technician in the Malaga area? Then please let us know!

  • http://www.wendymarbella.com Ana

    Hi, I found your web site looking for a apple service on Marbella. But right now, I found Benotac and Im very very happy with that people. There is two shops, one is in Marbella and the another one is in Malaga center. I only know the center that is in Marbella, and I very impressed with the guys that work there. They knows everything: from stupid problems to the most complicated question that you can have. Before Benotac, I usually send my macs to Justin in MMS, At the beginning was fine… setup mails addressed, install software… but the problem with MMS arrives with the 2 big troubles. The first one was that my iMac was unable to start up. Then they deleted all my data without ask and I lost all my business database…. And the second one was with my PowerMac, they send to Sevila and this people of technimac gave me a quote of 800€ that I never paid that money to reapair a 5 year old. mac. Then when was to recover my powermac, my surprise was that the mac was worse, was complete scratched and inside the fans was broken….. after a lot of cmplains I desisted, somebody talk me about benotac and they repair for 500€ in 5 days… Summary of my history. I think that you can´t trust in a company that change the location 4 times in 4 year and the peaple that work there only last 1 or 2 month.

  • http://www.marbellamacsolutions.com justin

    in response to Helle’s unfounded remarks above… Totally 100% not true… the fact is that many of the school students use me for their support and that the classes we run are small 1, 2 or 4 hr workshops… Helle you should really back up your claims be fore you start talking trash about people on the internet… with more that over 4000 clients on the coast I have been the longest and most trust worthy support. You can ask any of them about our service and support… I dare you.

    In response to Ana, not one company in the world is responsible for you data when you send your machine into repair… you should have had a backup… period. It is common practice to wipe a machine for certain repairs. The fact was that it was not us that wiped your machine, but tecnimac in Seville… in addition Benotac had very very poor service and since has closed down.

    Justin 666756692